Penn National Gaming, Inc.

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Search Results Page 5 of 5

Job Locations US-LA-Baton Rouge
*This role is pending regulatory approval.- Performs comprehensive analysis of CRM campaign and market research data.  Makes recommendations for improvement and delivers information based upon analysis findings.- Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required. - Analyzes customer data, defines actionable segments and creates targeted lifetime value/customer life-cycle engagement campaigns and programs. Makes recommendations for campaigns based upon findings.- Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. - Partners with the Director to lead the development, execution and management of the CRM strategy. This includes but not limited to the development and execution of omni channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies. - Defines combined functionality of new and existing marketing channels.  Develops realistic and executable road maps for successful function. - Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.- Serves as a liaison between business units and Project Team in all areas of support and enhancements. - Leads the analysis and business requirement gathering to develop detailed functional requirements for project scopes. - Creates clear, concise, and complete functional specifications and requirements documents.- Collaborates with BI team to test and verify that solutions will be successful.- Maintains current knowledge of emerging CRM (i.e. Salesforce or Tableau), app technologies, and solutions. - Provides training support to end users of business intelligence reporting and CRM tools as needed.- Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.- Performs data mining for campaigns and audits according to established guidelines. Presents information and makes recommendations for improvement. - Develops database queries for counts and lists of records based upon real time analytics. Runs queries and develops detailed reporting upon findings.  Makes recommendations for database improvement.- Prepares ad-hoc reporting.- Identifies performance opportunities across marketing initiatives. Develops and presents recommendations for improvement.- Creates presentations for budget meetings and operational reviews.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. - Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
Job ID
2021-79110
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
L' Auberge Casino Hotel Baton Rouge
Job Locations US-LA-Lake Charles
*This role is pending regulatory approval.- Performs comprehensive analysis of CRM campaign and market research data.  Makes recommendations for improvement and delivers information based upon analysis findings.- Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required. - Analyzes customer data, defines actionable segments and creates targeted lifetime value/customer life-cycle engagement campaigns and programs. Makes recommendations for campaigns based upon findings.- Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. - Partners with the Director to lead the development, execution and management of the CRM strategy. This includes but not limited to the development and execution of omni channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies. - Defines combined functionality of new and existing marketing channels.  Develops realistic and executable road maps for successful function. - Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.- Serves as a liaison between business units and Project Team in all areas of support and enhancements. - Leads the analysis and business requirement gathering to develop detailed functional requirements for project scopes. - Creates clear, concise, and complete functional specifications and requirements documents.- Collaborates with BI team to test and verify that solutions will be successful.- Maintains current knowledge of emerging CRM (i.e. Salesforce or Tableau), app technologies, and solutions. - Provides training support to end users of business intelligence reporting and CRM tools as needed.- Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.- Performs data mining for campaigns and audits according to established guidelines. Presents information and makes recommendations for improvement. - Develops database queries for counts and lists of records based upon real time analytics. Runs queries and develops detailed reporting upon findings.  Makes recommendations for database improvement.- Prepares ad-hoc reporting.- Identifies performance opportunities across marketing initiatives. Develops and presents recommendations for improvement.- Creates presentations for budget meetings and operational reviews.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. - Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
Job ID
2021-79108
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
L'auberge Casino Resort Lake Charles
Job Locations US-PA-Philadelphia
- Collaborate alongside trading operations and content manager to develop daily online Sportsbook odds boosts and unique bet specials from the idea phase through bet offers “going live” onsite.- Monitor existing catalog of bet offers and liaise with our sportsbook odds and risk management partner to ensure a high-quality selection of competitively priced and maintained bet offers at all times.- Remain hyper-aware of all sporting news, developing stories, and relevant team/player statuses and schedules to deliver best-in-class odds boosts, specials, and promotions. - Conduct regular competitor analysis and maintain market awareness within the online sports betting industry.- Deliver regular odds updates/necessary trading information to business partners, as needed.- Collaborate with internal team members across functional areas to drive innovation across sportsbook and deliver upon KPIs, both in your role operationally as well as across the business.- Provide both data-driven and anecdotal feedback to management to improve KPIs and the overall sportsbook experience from a trading and content perspective.- Anticipate and identify issues that may negatively impact business and develop/implement operations-based solutions.- Independently multi-task and juggle multiple priorities while ensuring successful completion of all items.- Perform other duties, as assigned.
Job ID
2021-81929
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Penn Interactive Ventures - Philadelphia
Job Locations US-IL-Aurora
The following and other duties may be assigned as necessary:- Demonstrates a passion for learning and business development to enhance the skills and performance of the entire organization- Designs, develops, and delivers effective learning solutions which apply adult learning techniques, innovative technology, and different deliveries to drive performance of organization- Identifies and leverages technology to increase effectiveness and optimize value of delivering learning content- Leads the content development and facilitation of training sessions to increase the field Sales Team understanding of product, competition, and professional development- Increase the sales team’s understanding of the gaming industry and how to optimize selling performance- Develops training content for meetings – including, but not limited to –Sales Leadership Meetings, New Hire Sales Training, On-Going Training to support strategic initiatives and improve competencies- Identifies needs in product knowledge, selling skills, business acumen, and leadership skills while identifying solutions to address gaps- Develops programs, specific to the VGT Operations, to drive effective business results, talent development, and talent retention- Manages the compliance training program, in collaboration with the Human Resources Department for all Team Members- Partners closely with Sales, Marketing, and Human Resources to ensure alignment of learning content to brand and corporate strategy- Remains current on latest industry techniques and adapts training solutions as needed- Leads efforts in identifying and implementing the company-wide Learning Management System (Salesforce)- Takes responsibility for development and management of training budget- Partners with vendors to manage the development of training content, and when applicable, facilitation of training sessions- Ensures compliance of all training content and techniques- Other duties as assigned
Job ID
2021-80680
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Prairie State Gaming
Job Locations US-MI-Detroit
This position is responsible for the execution of promotions on the casino floor and supports casino marketing events. The position involves participation in ViP functions and events on and off property supporting Greektown Casino-Hotel. in addition, the position assists all casino guests and encourages participation in the GT | Rewards program.   - Promotes and executes casino promotions flawlessly.- Appears at events, functions/parties at the request of Marketing.- Must have detailed knowledge of all property promotions and be able to effectively communicate; ability to make announcements over a microphone.- Effectively and enthusiastically communicate the benefits of the customer loyalty program and provide players with a compelling reason to play at Greektown Casino-Hotel.- Access guests accounts using Greektown’s computer/software systems.- Tele-market guests as instructed.- issue prizes using Greektown’s computer/software in accordance with set guidelines.- Coordinate with team leaders/team members towards fulfillment for all requests through constant communication and follow-up with all teams (i.e. call lists, RSVP lists, registration, announcements, promo, winner’s logs, etc.).- Greet and welcome guests at promotions area, external events and registration tables.- Work in different areas of Marketing/Player Development as requested by Marketing Leadership.- Prepare and move products for distribution in giveaways, promotions and events.- Assist guests at promotional kiosks and at all areas of the casino floor on a regular basis.- Other job-related duties as assigned.
Job ID
2021-79370
Category
Marketing & Entertainment
Casino Property
Greektown Casino Hotel

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