Penn National Gaming, Inc.

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Job Locations US-WV-Charles Town
- Strategizes Player Development programming with a focus on the acquisition, profitability, retention and reactivation of players.- Develops, implements and evaluates Player Development and Host Programs.- Responsible to achieve Player Development goal/target on the monthly/yearly basis within approved budget.- Provide and ensure the player development team strives for exceptional guest service to the high-end guest segment.- Responsible for guest assignment to hosts, daily/weekly complimentary analysis, daily/weekly hotel block for player development team.- Assists the Director of Player Development in developing, implementing and monitoring the budget and annual marketing plan.- Works with all areas of Marketing in achieving the goals of the department and the property.- Assists players in making arrangements for hotel and restaurant reservations, and other amenities.- Responsible for settling all disputes with customers, dealers and management staff.- Manages the effective recruitment, selection, training, recognition, separation and other human resources related issues.- Evaluates staff performance and provides feedback.- Enthusiastically supports, actively promotes and demonstrates superior customer service in accordance with department and company standards and programs.- Review and follow up on all VIP customer comments and /or complaints.- Coordinates with Gaming Operations, F&B and Hotel to promote products to high-end guest segment efficiently.- Ensures that staff behavior and appearance are in compliance with established standards. - Maintains a professional work environment with management and staff. Maintains harmony among staff and resolves grievances.- Participates in meetings and training as required. - Performs other duties as may be assigned by department and/or company management.- You are required to follow new PPE and safety guidance designed to safeguard you, your fellow team members, and This will include maintaining social distancing, wearing PPE as appropriate for your role and cleaning your workstation as necessary.
Job ID
2021-82086
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Hollywood Casino at Charles Town Races
Job Locations US-PA-Washington
- Adheres to all departmental and property policies and procedures regarding guest service standards. - Works closely with Executive Hosts, ViP Casino Services, and Players Club to ensure superior guest satisfaction. - Greets Players Club guests in a courteous and friendly manner and explains amenities and features. - Resolves customer service issues according to established guidelines. - Provides information on all aspects of the property’s services and facilities. - Explains the benefits and issuance of the mychoice card. - Builds and retains customer relations for our 4- and 5-Star guests. - Awards customer complimentaries based on gaming action and program guidelines. - Acts as greeter for bus line runs and charter groups as directed. - Performs all other related and compatible duties as assigned. - Maintain strict confidentiality in all company matters.
Job ID
2021-80814
Position Type
Regular Part-Time
Category
Marketing & Entertainment
Casino Property
The Meadows Casino Racetrack
Job Locations US-PA-Philadelphia | US-NV-Las Vegas
- Develops the product vision to create an unrivaled customer experience on all Penn digital products.- Responsible for the overall product development process.- Develops and coordinates internal digital marketing launch plans between Marketing and IT.- Responsible for gathering product requirements. Partners with IT to define the product and stakeholders.- Pioneers user experience within Company’s products.- Authors and develops user stories. - Responsible for ongoing testing, analysis and optimization of digital distribution channels to drive higher performance, including but not limited to feature tests or assessing feedback from digital strategy.- Develops marketing requirements/backlog for app and website enhancements. - Develops and manages marketing requirements/backlog for marketing tools for the following:- Advertising studio- Digital analytics - Partners with internal stakeholders to build requirements to implement comprehensive hotel revenue pixel tracking.- Manages business requirements for future iterative app development. Makes improvements as needed.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise.- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Director.- Maintains strict confidentiality in all departmental and company matters
Job ID
2020-76768
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Penn Interactive Ventures - Philadelphia
Job Locations US-OH-Youngstown
- Assists in resolving guest opportunities, conflicts, and complaints on behalf of the Company in a fair and equitable manner.- Develops relationship with players to grow customer base and increase Company revenues by assuring customer retention and repeat business. - Attracts and manages customers through weekly telemarketing and in person contact on the gaming floor. Exercises discretion to provide guests with hospitality arrangements, including rooms, food, beverages, and assists with special requests.- Proactively seeks out new business on gaming floor, introducing the benefits of and soliciting enrollment for the Rewards program. - Highly knowledgeable of credit procedures, if applicable. Encourages the use of credit and may extend lines of credit when appropriate and permissible by state regulatory law.- Devotes significant time being visible and available on the gaming floor in order to meet and greet guests during individual visits as well during special events. - Resolves guest opportunities, conflicts, and complaints on behalf of the Company in a fair and equitable manner.- Makes decisions regarding valuable complimentaries based on a consideration of recorded play, earned points, comp availability and customer profitability.- Utilizes telemarketing, correspondence, referrals, email and events to solicit and grow existing business.- Achieves departmental sales and growth goals.- Develops in-house invitation lists for special events and other significant hosting events.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. - Attends and aids in the coordination of special events.Exhibits a friendly, helpful, and courteous manner when dealing with customers of fellow hosts.- Utilizes Sales Force (CMS) tracking for all player contacts, profile preferences, and tasks.  Completes all Sales Force task requirements in a timely manner.  Reviews all monthly metrics with Manager and sets quarterly goals. - Develops and maintains technical skills to maximize use of patron data systems.- Establishes a direct line of communication with all service departments for the purpose of caring for variety levels of players.- Monitors patron activity and profitability of all assigned players.- Maintains the confidentiality of player information including but not limited to personal information such as name, address, contact information, level of play, wins, losses, number of visits, etc.- Provides assistance at special events as needed.- Provides professional representation on behalf of the Company at internal and external meetings and events.- Ensures interactions with internal and external guests follow the guidelines of customer service program.- Adheres to all Corporate and local policies, procedures, and operating guidelines.- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
Job ID
2021-78267
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Hollywood Gaming at Mahoning Valley Race Course
Job Locations US-NV-Henderson
Essential Duties and Responsibilities The following and other duties may be assigned as necessary:  Use of computer to redeem gifts for our guests.Ability to use a “cutting tool” provided by the company to open large amounts of boxes each gift day. Safety awareness is paramount by assisting to keep areas clean of debris and clutter. Also by adhering to basic rules of safety when lifting and when using company equipment.Ability to present Forbes 5 star guest service and interactions with both guests and other team members while working in a fast-paced environment.Ability to stand on feet for the duration of an up to 8-hour shift. Assist with “ushering” guests to their seats and provide information to concert guests.Provide basic administrative assistance when asked.Must be able to work in inclement weather.Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.Keeps work area clean and free of safety hazards, debris and litter.Perform all job duties in a safe and responsible manner.Maintains strict confidentiality in all departmental and company matters.
Job ID
2021-81635
Position Type
On-Call
Category
Marketing & Entertainment
Casino Property
M Resort
Job Locations US-MO-St. Louis
- Responsible for the creating, managing, and executing CRM campaign programs. - Maintains and updates the customer database within the casino management system (CMS).- Assists with managing marketing reinvestment strategy for CRM campaign programs. - Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Assists with managing marketing reinvestment strategy for CRM campaign programs.- Responsible for database marketing requests and fulfillment of tracking offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Responsible for verifying offers and ensures accuracy for market distribution.- Creates and analyzes reports. Makes recommendations for improvement as needed.- Assists with creation, management, and execution of CRM campaign events.- Ensures CRM marketing campaigns are delivered on time and on budget.- Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. - Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.- Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns.- Responsible for the data integrity of customer database.- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.- Maintains strict confidentiality in all departmental and company matters.
Job ID
2021-81609
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Hollywood Casino St. Louis
Job Locations US-MI-Detroit
- Responsible for the creating, managing, and executing CRM campaign programs. - Maintains and updates the customer database within the casino management system (CMS).- Assists with managing marketing reinvestment strategy for CRM campaign programs. - Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Assists with managing marketing reinvestment strategy for CRM campaign programs.- Responsible for database marketing requests and fulfillment of tracking offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Responsible for verifying offers and ensures accuracy for market distribution.- Creates and analyzes reports. Makes recommendations for improvement as needed.- Assists with creation, management, and execution of CRM campaign events.- Ensures CRM marketing campaigns are delivered on time and on budget.- Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. - Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.- Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns.- Responsible for the data integrity of customer database.- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.- Maintains strict confidentiality in all departmental and company matters.
Job ID
2021-79618
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Greektown Casino Hotel
Job Locations US-OH-Columbus
*This role is pending regulatory approval.- Performs comprehensive analysis of CRM campaign and market research data.  Makes recommendations for improvement and delivers information based upon analysis findings.- Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required. - Analyzes customer data, defines actionable segments and creates targeted lifetime value/customer life-cycle engagement campaigns and programs. Makes recommendations for campaigns based upon findings.- Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. - Partners with the Director to lead the development, execution and management of the CRM strategy. This includes but not limited to the development and execution of omni channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies. - Defines combined functionality of new and existing marketing channels.  Develops realistic and executable road maps for successful function. - Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.- Serves as a liaison between business units and Project Team in all areas of support and enhancements. - Leads the analysis and business requirement gathering to develop detailed functional requirements for project scopes. - Creates clear, concise, and complete functional specifications and requirements documents.- Collaborates with BI team to test and verify that solutions will be successful.- Maintains current knowledge of emerging CRM (i.e. Salesforce or Tableau), app technologies, and solutions. - Provides training support to end users of business intelligence reporting and CRM tools as needed.- Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.- Performs data mining for campaigns and audits according to established guidelines. Presents information and makes recommendations for improvement. - Develops database queries for counts and lists of records based upon real time analytics. Runs queries and develops detailed reporting upon findings.  Makes recommendations for database improvement.- Prepares ad-hoc reporting.- Identifies performance opportunities across marketing initiatives. Develops and presents recommendations for improvement.- Creates presentations for budget meetings and operational reviews.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. - Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
Job ID
2021-79105
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Hollywood Casino at Columbus
Job Locations US-NV-Henderson
- Performs comprehensive analysis of CRM campaign and market research data.  Makes recommendations for improvement and delivers information based upon analysis findings.- Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required. - Analyzes customer data, defines actionable segments and creates targeted lifetime value/customer life-cycle engagement campaigns and programs. Makes recommendations for campaigns based upon findings.- Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. - Partners with the Director to lead the development, execution and management of the CRM strategy. This includes but not limited to the development and execution of omni channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies. - Defines combined functionality of new and existing marketing channels.  Develops realistic and executable road maps for successful function. - Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.- Serves as a liaison between business units and Project Team in all areas of support and enhancements. - Leads the analysis and business requirement gathering to develop detailed functional requirements for project scopes. - Creates clear, concise, and complete functional specifications and requirements documents.- Collaborates with BI team to test and verify that solutions will be successful.- Maintains current knowledge of emerging CRM (i.e. Salesforce or Tableau), app technologies, and solutions. - Provides training support to end users of business intelligence reporting and CRM tools as needed.- Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.- Performs data mining for campaigns and audits according to established guidelines. Presents information and makes recommendations for improvement. - Develops database queries for counts and lists of records based upon real time analytics. Runs queries and develops detailed reporting upon findings.  Makes recommendations for database improvement.- Prepares ad-hoc reporting.- Identifies performance opportunities across marketing initiatives. Develops and presents recommendations for improvement.- Creates presentations for budget meetings and operational reviews.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. - Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
Job ID
2021-79113
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
M Resort
Job Locations US-NV-Las Vegas
- Responsible for buying paid social ads.- Works in a ticketed based environment. Adhere to production SLAs and develop processes to efficiently manage multiple jobs at the same time.- Partners with Digital Marketing Manager to optimize active paid social campaigns.- Reports on conclusion of a paid campaign to measure success. Makes suggestions for improvement.- Develops custom audience campaigns to continue to engage target audience business, drives trips for existing core business, and converts business from Penn Interactive and Barstool.- Acquires new customers on social media by creating awareness for casino properties.- Responsible for driving guest trips and increasing revenue by promoting new products and services on paid social media.- Conducts enterprise paid media tests. Reports findings and makes suggestions for improvement. - Understands current paid social best practices, trends and technology and apply those to our current ad strategy and implementation. - Integrate Penn Interactive sand Barstool into everyday business and best in class omni-channel strategies.- Identifies and collaborates with DB Marketing teams on target audiences and segmentation for social media buys.- Implements set up, purchases and posts the creative content for the paid social buys on behalf of the entire enterprise, as requests are made. Ensures buys meet budget requirements.- Assists in developing copy for paid social posts.- Executes appropriate buying methodologies for all paid social media campaigns. Assists with driving ROI through effective social media planning. - Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. - Conducts social media and internet research activities for assigned properties. Reports findings to Manager and makes recommendations.- Partners with design team on assets for a/b testing.- Conducts proper training, demos, and feedback sessions enterprise wide in regards to social media/internet tools for digital advertising.- Implements social media tracking pixels for inclusion in website tagging. - Develops and implements paid social media triggers as necessary.- Ensures content hierarchy, priority, and language published on paid social media is aligned with the Company strategy. Implements improvements as needed. - Develops and manages a paid social media content calendar, to guide internal marketing partners on the timing and cadence of campaigns. Creates timeline for calendar based upon Company needs. - Adheres to all deadlines in accordance to content calendar and all other assignments. - Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Manager. - Maintains strict confidentiality in all departmental and company matters.
Job ID
2021-82183
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Penn National Gaming, Inc.
Job Locations US-LA-Baton Rouge
- Provides personalized service and uses guest name - Resolves service problems according to guidelines - Serves as ambassador of goodwill while working and at customer and public relations functions; appears in publicity photos Promotes casino events and programs - Monitors guest consumption of alcohol and intervenes as needed according to guidelines - Takes drink orders, communicates with bartender, assists in the preparation of drinks and presents drinks to guests - Works well with others, especially beverage servers, bartenders, barbacks, beverage supervisor, and slots supervisor
Job ID
2021-81997
Position Type
On-Call
Category
Marketing & Entertainment
Casino Property
L' Auberge Casino Hotel Baton Rouge
Job Locations US-WV-Charles Town
*This role is pending regulatory approval.- Responsible for the creating, managing, and executing CRM campaign programs. - Maintains and updates the customer database within the casino management system (CMS).- Assists with managing marketing reinvestment strategy for CRM campaign programs. - Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Assists with managing marketing reinvestment strategy for CRM campaign programs.- Responsible for database marketing requests and fulfillment of tracking offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Responsible for verifying offers and ensures accuracy for market distribution.- Creates and analyzes reports. Makes recommendations for improvement as needed.- Assists with creation, management, and execution of CRM campaign events.- Ensures CRM marketing campaigns are delivered on time and on budget.- Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. - Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.- Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns.- Responsible for the data integrity of customer database.- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.- Maintains strict confidentiality in all departmental and company matters.
Job ID
2021-79070
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Hollywood Casino at Charles Town Races
Job Locations US-PA-Grantville
- Responsible for the creating, managing, and executing CRM campaign programs. - Maintains and updates the customer database within the casino management system (CMS).- Assists with managing marketing reinvestment strategy for CRM campaign programs. - Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Assists with managing marketing reinvestment strategy for CRM campaign programs.- Responsible for database marketing requests and fulfillment of tracking offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Responsible for verifying offers and ensures accuracy for market distribution.- Creates and analyzes reports. Makes recommendations for improvement as needed.- Assists with creation, management, and execution of CRM campaign events.- Ensures CRM marketing campaigns are delivered on time and on budget.- Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. - Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.- Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns.- Responsible for the data integrity of customer database.- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.- Maintains strict confidentiality in all departmental and company matters.
Job ID
2021-79073
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Hollywood Casino at Penn National Race Course
Job Locations US-MS-Bay St Louis | US-MS-Biloxi
*This role is pending regulatory approval.- Responsible for the creating, managing, and executing CRM campaign programs. - Maintains and updates the customer database within the casino management system (CMS).- Assists with managing marketing reinvestment strategy for CRM campaign programs. - Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Assists with managing marketing reinvestment strategy for CRM campaign programs.- Responsible for database marketing requests and fulfillment of tracking offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Responsible for verifying offers and ensures accuracy for market distribution.- Creates and analyzes reports. Makes recommendations for improvement as needed.- Assists with creation, management, and execution of CRM campaign events.- Ensures CRM marketing campaigns are delivered on time and on budget.- Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. - Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.- Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns.- Responsible for the data integrity of customer database.- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.- Maintains strict confidentiality in all departmental and company matters.
Job ID
2021-79080
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Hollywood Casino Gulf Coast
Job Locations US-LA-Baton Rouge
*This role is pending regulatory approval.- Responsible for the creating, managing, and executing CRM campaign programs. - Maintains and updates the customer database within the casino management system (CMS).- Assists with managing marketing reinvestment strategy for CRM campaign programs. - Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Assists with managing marketing reinvestment strategy for CRM campaign programs.- Responsible for database marketing requests and fulfillment of tracking offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Responsible for verifying offers and ensures accuracy for market distribution.- Creates and analyzes reports. Makes recommendations for improvement as needed.- Assists with creation, management, and execution of CRM campaign events.- Ensures CRM marketing campaigns are delivered on time and on budget.- Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. - Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.- Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns.- Responsible for the data integrity of customer database.- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.- Maintains strict confidentiality in all departmental and company matters.
Job ID
2021-79079
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
L' Auberge Casino Hotel Baton Rouge
Job Locations US-LA-Lake Charles
*This role is pending regulatory approval.- Responsible for the creating, managing, and executing CRM campaign programs. - Maintains and updates the customer database within the casino management system (CMS).- Assists with managing marketing reinvestment strategy for CRM campaign programs. - Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Assists with managing marketing reinvestment strategy for CRM campaign programs.- Responsible for database marketing requests and fulfillment of tracking offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Responsible for verifying offers and ensures accuracy for market distribution.- Creates and analyzes reports. Makes recommendations for improvement as needed.- Assists with creation, management, and execution of CRM campaign events.- Ensures CRM marketing campaigns are delivered on time and on budget.- Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. - Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.- Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns.- Responsible for the data integrity of customer database.- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.- Maintains strict confidentiality in all departmental and company matters.
Job ID
2021-79078
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
L'auberge Casino Resort Lake Charles
Job Locations US-MA-Plainville
- Responsible for the creating, managing, and executing CRM campaign programs. - Maintains and updates the customer database within the casino management system (CMS).- Assists with managing marketing reinvestment strategy for CRM campaign programs. - Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Assists with managing marketing reinvestment strategy for CRM campaign programs.- Responsible for database marketing requests and fulfillment of tracking offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.- Responsible for verifying offers and ensures accuracy for market distribution.- Creates and analyzes reports. Makes recommendations for improvement as needed.- Assists with creation, management, and execution of CRM campaign events.- Ensures CRM marketing campaigns are delivered on time and on budget.- Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. - Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.- Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns.- Responsible for the data integrity of customer database.- Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.- Maintains strict confidentiality in all departmental and company matters.
Job ID
2021-81732
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Plainridge Park Casino
Job Locations US-KS-Kansas City | US-MO-Riverside
- Performs comprehensive analysis of CRM campaign and market research data.  Makes recommendations for improvement and delivers information based upon analysis findings.- Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required. - Analyzes customer data, defines actionable segments and creates targeted lifetime value/customer life-cycle engagement campaigns and programs. Makes recommendations for campaigns based upon findings.- Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. - Partners with the Director to lead the development, execution and management of the CRM strategy. This includes but not limited to the development and execution of omni channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies. - Defines combined functionality of new and existing marketing channels.  Develops realistic and executable road maps for successful function. - Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.- Serves as a liaison between business units and Project Team in all areas of support and enhancements. - Leads the analysis and business requirement gathering to develop detailed functional requirements for project scopes. - Creates clear, concise, and complete functional specifications and requirements documents.- Collaborates with BI team to test and verify that solutions will be successful.- Maintains current knowledge of emerging CRM (i.e. Salesforce or Tableau), app technologies, and solutions. - Provides training support to end users of business intelligence reporting and CRM tools as needed.- Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.- Performs data mining for campaigns and audits according to established guidelines. Presents information and makes recommendations for improvement. - Develops database queries for counts and lists of records based upon real time analytics. Runs queries and develops detailed reporting upon findings.  Makes recommendations for database improvement.- Prepares ad-hoc reporting.- Identifies performance opportunities across marketing initiatives. Develops and presents recommendations for improvement.- Creates presentations for budget meetings and operational reviews.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. - Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
Job ID
2021-81408
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Hollywood Casino at Kansas Speedway
Job Locations US-MO-St. Louis | US-MO-St. Louis
- Performs comprehensive analysis of CRM campaign and market research data.  Makes recommendations for improvement and delivers information based upon analysis findings.- Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required. - Analyzes customer data, defines actionable segments and creates targeted lifetime value/customer life-cycle engagement campaigns and programs. Makes recommendations for campaigns based upon findings.- Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. - Partners with the Director to lead the development, execution and management of the CRM strategy. This includes but not limited to the development and execution of omni channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies. - Defines combined functionality of new and existing marketing channels.  Develops realistic and executable road maps for successful function. - Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.- Serves as a liaison between business units and Project Team in all areas of support and enhancements. - Leads the analysis and business requirement gathering to develop detailed functional requirements for project scopes. - Creates clear, concise, and complete functional specifications and requirements documents.- Collaborates with BI team to test and verify that solutions will be successful.- Maintains current knowledge of emerging CRM (i.e. Salesforce or Tableau), app technologies, and solutions. - Provides training support to end users of business intelligence reporting and CRM tools as needed.- Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.- Performs data mining for campaigns and audits according to established guidelines. Presents information and makes recommendations for improvement. - Develops database queries for counts and lists of records based upon real time analytics. Runs queries and develops detailed reporting upon findings.  Makes recommendations for database improvement.- Prepares ad-hoc reporting.- Identifies performance opportunities across marketing initiatives. Develops and presents recommendations for improvement.- Creates presentations for budget meetings and operational reviews.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. - Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
Job ID
2020-76602
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Hollywood Casino St. Louis
Job Locations US-MS-Bay St Louis | US-MS-Biloxi
*This role is pending regulatory approval.- Performs comprehensive analysis of CRM campaign and market research data.  Makes recommendations for improvement and delivers information based upon analysis findings.- Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required. - Analyzes customer data, defines actionable segments and creates targeted lifetime value/customer life-cycle engagement campaigns and programs. Makes recommendations for campaigns based upon findings.- Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. - Partners with the Director to lead the development, execution and management of the CRM strategy. This includes but not limited to the development and execution of omni channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies. - Defines combined functionality of new and existing marketing channels.  Develops realistic and executable road maps for successful function. - Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.- Serves as a liaison between business units and Project Team in all areas of support and enhancements. - Leads the analysis and business requirement gathering to develop detailed functional requirements for project scopes. - Creates clear, concise, and complete functional specifications and requirements documents.- Collaborates with BI team to test and verify that solutions will be successful.- Maintains current knowledge of emerging CRM (i.e. Salesforce or Tableau), app technologies, and solutions. - Provides training support to end users of business intelligence reporting and CRM tools as needed.- Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.- Performs data mining for campaigns and audits according to established guidelines. Presents information and makes recommendations for improvement. - Develops database queries for counts and lists of records based upon real time analytics. Runs queries and develops detailed reporting upon findings.  Makes recommendations for database improvement.- Prepares ad-hoc reporting.- Identifies performance opportunities across marketing initiatives. Develops and presents recommendations for improvement.- Creates presentations for budget meetings and operational reviews.- Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. - Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
Job ID
2021-79106
Position Type
Regular Full-Time
Category
Marketing & Entertainment
Casino Property
Hollywood Casino Gulf Coast

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