Penn National Gaming, Inc.

Assistant Marketing Manager/Omnichannel Acquisition-Hollywood Casino Morgantown

Location US-PA-Morgantown
Job ID
2021-86736
Casino Property
Hollywood Casino Morgantown
Position Type
Regular Full-Time
Category
Marketing & Entertainment

Overview

 

Don’t just work. Work Happy.

 

A career in gaming? At Hollywood Casino Morgantown, we think you'll enjoy an exciting industry, fast paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

 

An individual could be successful if they possess the following.

Your daily responsibilities include

  • Responsible for assisting in overseeing the property operations including omnichannel acquisition, traditional/digital advertising, promotions/events, social media, entertainment/AV and public relations with community outreach. 
  • Works with the Director Marketing to develops innovative strategic plans to increase customer acquisition, maintain retention and generate revenue from all omnichannels including Casino, iGaming, Social Gaming and Barstool Sports.
  • Responsible for directing the overall operations and staff of the omnichannel acquisition strategy, including the App Activation Ambassadors.
  • Assists in developing, implementing and managing operational goals and monitors achievements of performance and revenue goals as it relates to the mychoice loyalty program and all associated channels: Casino, Social Gaming, iGaming and Barstool Sports.
  • Assist with developing and executing the omnichannel loyalty marketing strategic plans to optimize acquisition, retention, revenue growth, penetration rates and market share.
  • Develop KPI’s for tracking and managing strategies and goals.
  • Develops and executes the omni channel loyalty marketing strategic plans to optimize acquisition, retention, revenue growth, penetration rates and market share.
  • Responsible for supervising and managing staff in the following areas of the Marketing Department:  acquisition, promotions, special events, etc).
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs
  • Enhance guest interactions by providing a friendly greeting, offering directions, answering questions, making announcements, and creating an upbeat and positive atmosphere.
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
  • Maintains strict confidentiality in all departmental and company matters.

To be successful in this position it will require the following skill set

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 18 years of age.

 

  • Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance or related field; three years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience.  Experience in multiple communication channels including direct mail, e-mail and social media required.
  • Must have excellent verbal, written, and interpersonal skills.
  • Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook).
  • Strong client interface and presentation skills preferred.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
  • Must have demonstrated ability to drive toward results.

 

SUPERVISORY RESPONSIBILITIES                                               

This job will have supervisory responsibilities.

  • Responsible for staff development and training programs.
  • Responsible for rewards and recognition program to maximize employee engagement.
  • Evaluates team members within department and delivers constructive feedback to employees in regard to performance.
  • Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.
  • Manages work procedures and expedites workflow.
  • Responsible for employee performance (disciplining, coaching, counseling).

Something to leave you with

Whether you prefer being at the center of it all or working behind the scenes, there’s a role for you at Penn National Gaming. We are a growing company but as big as we are, we still feel like family.  The areas of career opportunity with Penn are ideal for just about any skill set.  Our company wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment anywhere within the organization.

 

Equal Opportunity Employer

 

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