Penn National Gaming, Inc.

Affiliate Marketing Specialist

Location US-PA-Philadelphia
Job ID
2021-82854
Casino Property
Penn Interactive Ventures - Philadelphia
Position Type
Regular Full-Time
Category
Marketing & Entertainment

Overview

Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses. PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We have a strong culture of teamwork, collaboration, mutual respect, and transparency.

 

PI is looking for an Affiliate Marketing Specialist to assist our Manager, User Acquisition with our affiliate marketing efforts across our online sportsbook and casino products across vendor recruitment, onboarding, auditing, optimizations, and reporting.

 

The Affiliate Marketing Specialist will assist with the research and recruitment of affiliate partners and maintain a vendor database to track all affiliate communication. As a part of affiliate recruitment, this role will be responsible for competitive audits and marketing research to ensure our affiliate program continues to not only drive strong results, but also stay ahead of the innovation curve.

Your daily responsibilities include

  • Assist with the strategy, development, build, and maintenance of affiliate campaigns for both online sportsbook and online casino products
  • Hands-on-keyboard support of affiliate marketing efforts through an affiliate marketing platform
  • Assist with creative requests, ad copy generation, and offers/promotion sharing with affiliate partners
  • Frequently analyze and optimize the performance of affiliate marketing campaigns to find insights and learnings that will continually improve performance
  • Continual focus on developments and changes across the media industry to sharpen acquisition campaigns; looking within the gaming industry and outside of the industry for inspiration
  • Collaborate at both micro & macro campaign/promotion levels with finance, compliance, analytics, creative, product, and customer services organizations
  • Ensures all affiliate campiagns are in line with State regulatory requirements
  • Execute in an intense, fast-paced, and highly iterative environment

To be successful in this position it will require the following skill set

  • 2+ years in Marketing
  • Excellent verbal and written communication skills
  • Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity
  • Innovative thinker who looks beyond immediate competitive set for inspiration and ideas.
  • Prior affiliate marketing experience OR previous experience in media vendor partnerships
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
  • Experience in building campaigns within media platforms
  • Excellent analytical and time-management skills
  • MUST HAVE: Passion for sports AND/OR sports betting

#LI-PS1

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