Penn National Gaming, Inc.

Media Buyer Specialist - Barstool Sportsbook

Location US-PA-Philadelphia
Job ID
2021-82850
Casino Property
Penn Interactive Ventures - Philadelphia
Position Type
Regular Full-Time
Category
Marketing & Entertainment

Overview

Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses. PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We have a strong culture of teamwork, collaboration, mutual respect, and transparency.

 

PI is looking for a Media Buyer to assist our User Acquisition Management team in the planning and buying of paid media across multiple channels, including: Paid Search, Paid Social, Programmatic Display, Online Video, CTV, Audio, Outdoor, etc. for our Penn Interactive online sportsbook and casino products.

 

The role will assist the Acquisition management team purchase and launch media campaigns utilizing keyword research, ad copy generation, building placements within media platforms, assigning creative rotations, adjusting bidding strategies, and overall campaign maintenance. As campaigns are analyzed and optimized, the Media Buyer will assist with vendor and placement-level optimizations to increase campaign performance.

Your daily responsibilities include

  • Assist with the strategy, development, build, and maintenance of paid media campaigns for both online sportsbook and online casino products
  • Hands-on-keyboard support of paid media efforts across multiple platforms to possibly include Google, Apple, Facebook, Twitter, Programmatic DSPs
  • Assist with creative requests, ad copy generation, and creative sharing with media vendors
  • Frequently analyze and optimize the performance of paid media campaigns to find insights and learnings that will continually improve performance
  • Continual focus on developments and changes across the media industry to sharpen acquisition campaigns; looking within the gaming industry and outside of the industry for inspiration
  • Collaborate at both micro & macro campaign/promotion levels with CRM, analytics, creative, product, and customer services organizations
  • Ensures all media buys are in line with State regulatory requirements
  • Execute in an intense, fast-paced, and highly iterative environment

To be successful in this position it will require the following skill set

  • Hands-on-keyboard experience within paid media platforms (such as AdWords, Apple Search Ads, Facebook, Twitter, Programmatic DSPs) is essential to the success of this role. Additional experience with app marketing is preferred.

  • Excellent verbal and written communication skills
  • Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity
  • Innovative thinker who looks beyond immediate competitive set for inspiration and ideas.
  • Prior experiencing in media planning and buying
  • Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
  • Experience in building campaigns within media platforms
  • Excellent analytical and time-management skills
  • MUST HAVE: Passion for sports AND/OR sports betting

#LI-PS1

Something to leave you with

The Media Buyer must be comfortable working in a dynamic, fast-paced environment while maintaining positive, strong working partnerships across departments. Collaboration is key to the success of this role and the media campaigns. Openness to new ideas across all areas of the organization will strengthen acquisition strategies. It is not necessary for you to be the only idea generator for your role, but it is important for you to develop the framework to bring the best ideas to life. Alignment across teams within Penn Interactive and Penn National Gaming (including CRM, analytics, creative, product, customer service, compliance) is paramount for success.

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