Penn National Gaming, Inc.

Marketing Campaign Administrator

Location US-WV-Charles Town
Job ID
2021-82805
Casino Property
Hollywood Casino at Charles Town Races
Position Type
Regular Full-Time
Category
Marketing & Entertainment

Your daily responsibilities include

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Supports and administers operational goals and monitors achievements of performance and profit objectives.
  • Adheres to scheduling and coordinates with manager any scheduling concerns, with attention to guest satisfaction.
  • Maintains and updates the customer database within the casino management system (CMS).
  • Executes offers for campaigns and pushes them to customer database for distribution.
  • Assists with managing marketing reinvestment strategy for CRM campaign programs.
  • Assists with managing database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.
  • Responsible for verifying offers and ensures accuracy for market distribution.
  • Creates and analyzes reports. Makes recommendations for improvement as needed.
  • Works with creative team to develop marketing collateral for campaigns as needed. Makes suggestions for improvements as needed.
  • Serves as liaison between CRM and Marketing Operations departments to ensure accuracy of campaigns and offers.
  • Assists with creation, management, and execution of CRM campaign events.
  • Ensures CRM marketing campaigns are delivered on time and on budget.
  • Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. 
  • Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.
  • Manages relationships with outside vendors to ensure timely, accurate and cost-effective production campaigns.
  • Responsible for the data integrity of customer database.
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.
  • Maintains strict confidentiality in all departmental and company matters.

To be successful in this position it will require the following skill set

To be successful in this position it will require the following skill set

  • Associate Degree (A.A.) in Marketing, Finance, or related field; or one to two years’ experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience. Must have at least one year of Marketing campaign and/or data base experience required. Supervisory experience required.
  • Must have the ability to drive results and be proactive when working on tasks.
  • Must have knowledge of customer retention, product, and marketing acumen.
  • Must have excellent verbal and written communication skills.
  • Must have strong presentation and client interface skills.
  • Must be detailed oriented.
  • Must be able to meet deadlines and to work under the pressure of short time constraints.
  • Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook).
  • Must have knowledge of Email Service Providers. Advanced experience with relational databases and SQL programming is required.  Experience with the SQL and a variety campaign management tools is preferred.
  • Must have comprehensive knowledge of CRM systems and processes (included but limited to email, SMS, onsite messaging, push notifications, etc.).
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
  • Must have the ability to drive results and be proactive when working on tasks.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
  • Must have demonstrated ability to drive toward results.
  • Must be at least 21 years of age.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.

 

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

 

CERTIFICATES, LICENSES, REGISTRATIONS

For every year of employment, Employee must:

  1. Obtain and maintain a license by the WV Racing Commission and/or WV Lottery as may be required for this position.

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.

 

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud.

 

Employee could be exposed to an environment containing unrestricted second hand tobacco smoke.

Something to leave you with

Whether you prefer being at the center of it all or working behind the scenes, there’s a role for you at Penn National Gaming. We are a growing company but as big as we are, we still feel like family.  The areas of career opportunity with Penn are ideal for just about any skill set.  Our company wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment anywhere within the organization.

 

Equal Opportunity Employer

 

 

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