Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. PI is the digital arm of Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S.). Our mission is to challenge the norms of the gaming industry by building an immersive interactive gaming experience that is responsible, innovative, and fun. Through our partnership with Barstool Sports, we are hoping to continue to launch our online sportsbook and icasino across the US. We are committed to helping our team members grow and succeed. We believe that hiring talented individuals that love what they do will help us win!
PI is looking for a Loyalty Marketing Specialist to assist the VIP Marketing Manager in building, managing, and scaling our loyalty retention marketing program for our online sportsbook and online casino player databases. Ideally this role will maximize VIP customer experience and player retention through the delivery of personalized marketing communications, innovative player bonus and promotional offerings, and an industry-leading omni-channel player journey experience.
In addition to continuously maximizing the value of exiting loyalty players, the Loyalty Marketing Specialist will be responsible for assisting the growth of the loyalty database by converting existing high-value players and retaining newly acquired VIP-caliber players.
The Loyalty Marketing Specialist is a key role that sits within the VIP team but will work with other VIP focused teams and individuals across the organization, ensuring a cohesive experience for high-end Barstool Sportsbook and Casino clientele. Assisting in the development of timely, differentiated, and customized promotions/bonuses for VIP players is a core responsibility for this role. We’re looking for an individual with strong marketing and technology experience, deep CRM expertise, a proven track record in marketing automation systems, and the ability to collaborate cross functionally.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Penn Interactive is committed to helping our team members live their best, healthy life. We offer unique and competitive benefits that help our team members stay healthy and safe. Some of our competitive benefits include: