Penn National Gaming, Inc.

Asst Social Media Manager

Location US-LA-Baton Rouge
Job ID
Casino Property
L' Auberge Casino Hotel Baton Rouge
Position Type
Regular Full-Time
Marketing & Entertainment



Don’t just work. Work Happy.


A career in gaming? At L'Auberge Baton Rouge, we think you'll enjoy an exciting industry, fast paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

An individual could be successful if they possess the following.

Your daily responsibilities include

- Responsible for monitoring and upkeep of the property Facebook, instagram, Twitter pages. - Develops a paid social media content calendar, and executes postings based on the approved calendar. - Maintains daily assigned workflow and follows through with execution of organic social media. - Develops social media strategy for property and partners with all outlets on property to ensure strategy aligns with property mission. - Monitors and responds to online reviews/reputation management for the property. - Creates copy and imagery for organic social posts. - Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  - Conducts social media and internet research activities for the property marketing team as applicable. Makes market recommendations according to research results. - Partners with the Corporate Design Studio as needed for access to professional photo shoot assets and rights usage. - Partners with the property marketing team to submit requests for paid social media advertising through inMotion. - Provides organic social media analytics reporting as needed. Makes changes to organic, social strategy as needed. - Adheres to all deadlines in accordance to content calendar and all other assignments. - Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management. - Maintains strict confidentiality in all departmental and company matters.

To be successful in this position it will require the following skill set

- Bachelor’s degree (B.A. /B.S.) in Marketing, Communications, Media, or other related field from four-year college or university; one to two years of experience with paid advertising execution; or equivalent combination of education and experience. - Must have experience with social media best practices. - Must have excellent written and verbal communication skills. - Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook). Knowledge of inMotion, and Social Studio highly preferred. - Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. - Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner. - Ability to adapt to changes in prioritization or schedules of items in the work queue as necessary when communicated/directed. - Must have excellent organizational skills and be detail oriented. - Must be able to meet deadlines and to work under short time constraints. - Must be proactive when working on tasks.

Something to leave you with

Whether you prefer being at the center of it all or working behind the scenes, there’s a role for you at Penn National Gaming. We are a growing company but as big as we are, we still feel like family.  The areas of career opportunity with Penn are ideal for just about any skill set.  Our company wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment anywhere within the organization.

Equal Opportunity Employer



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