Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. PI is the digital arm of Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S.). Our mission is to challenge the norms of the gaming industry by building an immersive interactive gaming experience that is responsible, innovative, and fun. Through our partnership with Barstool Sports, we are hoping to continue to launch our online sportsbook and icasino across the US. We are committed to helping our team members grow and succeed. We believe that hiring talented individuals that love what they do will help us win!
PI is looking for a Lifecycle Marketing Specialist to maximize customer experience and player retention through the delivery of personalized marketing communications, innovative player bonus and promotional offerings, and an industry-leading omni-channel player journey experience.
The Lifecycle Marketing Specialist is a key role that sits within the CRM team as part of the broader Marketing team for our iCasino vertical. This role is responsible for the execution of a wide array of data-driven responsibilities, with the goal of increasing customer lifetime value and high levels of player retention.
The ideal candidate for this role possesses a comprehensive understanding of the player journey and what it means to deliver omni-channel communications at every touchpoint. The Lifecycle Marketing Specialist will strategize, develop, and deploy sophisticated personalization at scale across all marketing owned channels (email marketing, push notifications, in-app notifications, etc), ensuring alignment to every stage of the player lifecycle.
Developing timely, differentiated, and customized promotions/bonuses for our players across products is another core responsibility for this role. We’re looking for an individual with strong marketing and technology experience, deep CRM expertise, a proven track record in marketing automation, and the ability to collaborate cross functionally
Penn Interactive is committed to helping our team members live their best, healthy life. We offer unique and competitive benefits that help our team members stay healthy and safe. Some of our competitive benefits include: