Penn National Gaming, Inc.

CRM Lifecycle Marketing Specialist - iCasino

Location US-PA-Philadelphia
Job ID
Casino Property
Penn Interactive Ventures - Philadelphia
Position Type
Regular Full-Time
Marketing & Entertainment


Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia. PI is the digital arm of Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S.). Our mission is to challenge the norms of the gaming industry by building an immersive interactive gaming experience that is responsible, innovative, and fun.  Through our partnership with Barstool Sports, we are hoping to continue to launch our online sportsbook and icasino across the US.  We are committed to helping our team members grow and succeed.  We believe that hiring talented individuals that love what they do will help us win!  


PI is looking for a Lifecycle Marketing Specialist to maximize customer experience and player retention through the delivery of personalized marketing communications, innovative player bonus and promotional offerings, and an industry-leading omni-channel player journey experience.


The Lifecycle Marketing Specialist is a key role that sits within the CRM team as part of the broader Marketing team for our iCasino vertical. This role is responsible for the execution of a wide array of data-driven responsibilities, with the goal of increasing customer lifetime value and high levels of player retention.


The ideal candidate for this role possesses a comprehensive understanding of the player journey and what it means to deliver omni-channel communications at every touchpoint. The Lifecycle Marketing Specialist will strategize, develop, and deploy sophisticated personalization at scale across all marketing owned channels (email marketing, push notifications, in-app notifications, etc), ensuring alignment to every stage of the player lifecycle.


Developing timely, differentiated, and customized promotions/bonuses for our players across products is another core responsibility for this role. We’re looking for an individual with strong marketing and technology experience, deep CRM expertise, a proven track record in marketing automation, and the ability to collaborate cross functionally

Your daily responsibilities include

  • Develop and execute communications across our owned channels (email, push, in-app notifications) for our iCasino products (including social free to play casino) with a strong focus on QA of all bonuses and comms prior to being live
  • Develop dynamic promotions/bonuses across real money and free to play products
  • Create and manage new triggered and automated player lifecycle journeys based on marketing automation best practices, continuously testing and tweaking to optimize for best results.
  • Consistently develop, execute, and analyze communication testing plans.
  • Align with our in-house creative team to develop best-in-class design and copy for all owned channels
  • Ensure that all marketing content adheres to standards and aligns to marketing objectives
  • Analyze results of content-based communications, and further refine to continuously improve defined KPIs
  • Through a strategic/data-driven lens, analyze customer data, segments, and user journeys to develop hyper-efficient/personalized campaign content and create targeted lifetime value/customer lifecycle engagement campaigns
  • Organize training materials, develop best practices and present other important information across the team
  • Support development of presentations to management and key marketing stakeholders
  • Be a proactive part of the ideation process, contributing in team meetings & offsite strategy sessions

To be successful in this position it will require the following skill set

  • Bachelor’s degree (B.S./B.A.) in marketing, business administration, or related field 
  • 4+ years of experience with marketing automation, CRM, email marketing, and push notification technologies
  • Intimate knowledge of customer relationship management, customer segmentation and database management, market research practices and processes
  • Detail-oriented with strong organizational & time management skills
  • Ability to manage multiple projects and prioritize effectively in a fast-paced and ever evolving environment
  • A self-starter who’s comfortable with problem solving on the fly
  • Strong copywriting and project management skills
  • Analytical skills to extract key insights from large quantities of data
  • Capability to work cross-functionally, including virtual teams
  • Previous experience with email marketing is preferred with some degree of hands-on knowledge of coding in HTML and CSS

Gaming License

  • Position may require licensing in applicable states that PI operates.  If so, you must qualify for licenses and permits required by federal, state and local regulations.

Something to leave you with

Penn Interactive is committed to helping our team members live their best, healthy life. We offer unique and competitive benefits that help our team members stay healthy and safe.  Some of our competitive benefits include:


  • Flexible paid time off options and holiday time
  • A multi-carrier marketplace that has a wide array of medical, dental, and vision insurance options
  • 401K saving & matching program
  • Collaborate and flexible working environments




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