Penn National Gaming, Inc.

Marketing Campaign Administrator

Location US-NV-Jackpot
Job ID
2021-79889
Casino Property
Cactus Petes
Position Type
Regular Full-Time
Category
Marketing & Entertainment

Overview

 

 

Don’t just work. Work Happy.

 

A career in gaming? We think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

 

An individual could be successful if they possess the following.

Your daily responsibilities include

  • Supports and administers operational goals and monitors achievements of performance and profit objectives.
  • Adheres to scheduling and coordinates with manager any scheduling concerns, with attention to guest satisfaction.
  • Maintains and updates the customer database within the casino management system (CMS).
  • Executes offers for campaigns and pushes them to customer database for distribution.
  • Assists with managing marketing reinvestment strategy for CRM campaign programs.
  • Assists with managing database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.
  • Responsible for verifying offers and ensures accuracy for market distribution.
  • Creates and analyzes reports. Makes recommendations for improvement as needed.
  • Works with creative team to develop marketing collateral for campaigns as needed. Makes suggestions for improvements as needed.
  • Serves as liaison between CRM and Marketing Operations departments to ensure accuracy of campaigns and offers.
  • Assists with creation, management, and execution of CRM campaign events.
  • Ensures CRM marketing campaigns are delivered on time and on budget.
  • Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets.
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. 
  • Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback.
  • Manages relationships with outside vendors to ensure timely, accurate and cost-effective production campaigns.
  • Responsible for the data integrity of customer database.
  • Assist in organizing and executing all promotions (including sporting activities), events and gaming tournaments.
  • Compile and maintain a comprehensive file on each promotion and event.
  • Work both on and off-site events as needed (nights and weekends required), as well as coordinate staffing for all events among all departments.
  • Oversee all elements of Social Media including organic and paid campaigns as well as inquiries and responses stemming for Social Media engagements.
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management.
  • Maintains strict confidentiality in all departmental and company matters.

To be successful in this position it will require the following skill set

  • Associate Degree (A.A.) in Marketing, Finance, or related field; or one to two years’ experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience. Must have at least one year of Marketing campaign and/or data base experience required.
  • Must have the ability to drive results and be proactive when working on tasks.
  • Must have knowledge of customer retention, product, and marketing acumen.
  • Must have excellent verbal and written communication skills.
  • Must have strong presentation and client interface skills.
  • Must be detailed oriented.
  • Must be able to meet deadlines and to work under the pressure of short time constraints.
  • Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook).
  • Must have knowledge of Email Service Providers. Advanced experience with relational databases and SQL programming is required.  Experience with the SQL and a variety campaign management tools is preferred.
  • Must have comprehensive knowledge of CRM systems and processes (included but limited to email, SMS, onsite messaging, push notifications, etc.).
  • Must have experience with well-known Social Media platforms (i.e. Facebook, Instagram, Twitter, etc.) in a professional setting and be open to learning new emerging channels.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
  • Must have the ability to drive results and be proactive when working on tasks.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
  • Flexible to work all shifts including holidays, nights, and weekend hours as business needs dictate.
  • Must have demonstrated ability to drive toward results.

Something to leave you with

Penn National Gaming is more than you may realize. We have properties throughout the United States and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.

 

Now that you have read about who we are, here is your opportunity to see what we're about!

 

   

 

Equal Opportunity Employer

 

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