Penn National Gaming, Inc.

Marketing Operations Analyst *Pending Regulatory Approval

Location US-LA-Lake Charles
Job ID
2021-79117
Casino Property
L'auberge Casino Resort Lake Charles
Position Type
Regular Full-Time
Category
Marketing & Entertainment

Overview

 

Don’t just work. Work Happy.

 

A career in gaming? At L'Auberge Lake Charles, we think you'll enjoy an exciting industry, fast paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

 

An individual could be successful if they possess the following.

Your daily responsibilities include

*This role is pending regulatory approval.

  • Assists with performing comprehensive analysis of CRM campaign and market research data.  Makes recommendations based upon analysis findings.
  • Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required.
  • Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.
  • Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.
  • Performs data mining for campaigns and audits according to established guidelines.
  • Queries databases for counts and lists of records based on specified criteria. Escalates issues to Manager.
  • Prepares ad-hoc reporting.
  • Assists with identifying performance opportunities across marketing initiatives.
  • Assists in structuring of presentations for budget meetings and operational reviews.
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. 
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
  • Assists with performing comprehensive analysis of CRM campaign and market research data.  Makes recommendations based upon analysis findings.
  • Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required.
  • Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.
  • Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.
  • Performs data mining for campaigns and audits according to established guidelines.
  • Queries databases for counts and lists of records based on specified criteria. Escalates issues to Manager.
  • Prepares ad-hoc reporting.
  • Assists with identifying performance opportunities across marketing initiatives.
  • Assists in structuring of presentations for budget meetings and operational reviews.
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. 
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.

To be successful in this position it will require the following skill set

  • Bachelor’s degree (B.A. /B.S.) in Marketing or Finance from a four-year college or university; or one year of related marketing analysis experience; or equivalent combination of education and experience.
  • Must have advanced knowledge of Microsoft applications (Word, Excel, Access, and PowerPoint). Experience with SQL, Tableau, Cognos, or other querying tools highly preferred.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
  • Ability to adapt to changes in prioritization or schedules of items in the work queue as necessary when communicated/directed.
  • Must have strong organizational skills and be detail oriented.
  • Must have technical proficiency and knowledge in MS Office (Word, Excel, Outlook, and Internet Explorer).
  • Must have advanced experience with databases.
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
  • Must have excellent communication skills, both verbal and written.
  • Must be able to meet deadlines, including projects that require a quick time frame.
  • Must be at least 21 years of age.

Something to leave you with

Whether you prefer being at the center of it all or working behind the scenes, there’s a role for you at Penn National Gaming. We are a growing company but as big as we are, we still feel like family.  The areas of career opportunity with Penn are ideal for just about any skill set.  Our company wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment anywhere within the organization.

 

Equal Opportunity Employer

 

 

 

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