Penn National Gaming, Inc.

Director of Marketing

Location US-WV-Charles Town
Job ID
Casino Property
Hollywood Casino at CharlesTown
Position Type
Regular Full-Time
Marketing/ Entertainment




Don’t just work. Work Happy.


A career in gaming? At Hollywood Casino Charles Town we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.


An individual could be successful if they possess the following.

Your daily responsibilities include

  • Responsible for directing the overall operations and staff of the department including Database, Advertising, Promotions/Events, Social Media, Entertainment and Public Relations.  Develops, implements and manages operational goals and monitors achievements of performance and profit objectives in all areas of responsibility.
  • Assists VP in developing and executing strategic marketing plan to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties which generates trial and builds long term relationships with customers and strengthens the brand value.
  • Responsible for assessing, anticipating and reacting to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions.  Conducts periodic competitive shops.
  • Builds long term relationships with customers to strengthen the brand value.
  • Ensures that scheduling is done in an effective and efficient manner to support all marketing initiatives while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
  • Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM.
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise.  Responsible for the overall achievement of department customer service goals.   
  • Ensures coordination with IT to ensure all resources are available to run programs. 
  • Expertise with all company Brand programs and systems and provides input to improve Brand direct marketing efforts.
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
  • Maintains strict confidentiality in all departmental and company matters.
  • Must follow new PPE and safety guidance designed to safeguard self, fellow team members, and guests.  This will include maintaining social distancing, wearing PPE as appropriate for your role and cleaning the workstation as necessary.

To be successful in this position it will require the following skill set


  • Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university.
  • Five years progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation.
  • Must be proficient in Microsoft applications (Excel, Outlook, Word).
  • Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results.
  • Proven managerial and critical thinking skills required.
  • Must possess excellent employee relations skills.
  • Good oral and written communication skills must be fluent and literate in English.
  • Ability to respond calmly and make rational decisions when required.
  • Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.
  • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment


SUPERVISORY RESPONSIBILITIES                                                     

This job will have supervisory responsibilities.


  • Responsible for staff development and training programs.
  • Responsible for rewards and recognition program to maximize employee engagement.
  • Evaluates team members within department and delivers constructive feedback to employees in regards to performance.
  • Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.
  • Determines work procedures and expedites workflow.
  • Responsible for employee performance (disciplining, coaching, counseling).

Something to leave you with

Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.



Equal Opportunity Employer




Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.