Penn National Gaming, Inc.

Regional Social Media Marketing Manager

Location US-OH-Columbus
Job ID
Casino Property
Hollywood Casino at Columbus
Position Type
Regular Full-Time
Marketing/ Entertainment



Don’t just work. Work Happy.


A career in gaming? At Hollywood Casino at Columbus we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.


An individual could be successful if they possess the following.

Your daily responsibilities include


The following and other duties may be assigned as necessary for assigned properties:

  • Responsible for supervising and managing staff in the social media and advertising departments.   Develops, implements and manages operational goals and monitors achievements of performance and profit objectives in defined area.
  • Develops organic social media strategy for multi-property region.
  • Meets periodically with property leadership and attends marketing meetings to ensure that the property vision aligns with social, digital and web strategy
  • Attends events and promotions to capture content, engage with guests, and promote the brand.
  • Creates effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
  • Responsible for monitoring and upkeep of the property Facebook, Instagram, Twitter pages.
  • Develops a paid social media content calendar, and executes postings based on the approved calendar.
  • Maintains daily assigned workflow and follows through with execution of organic social media.
  • Develops social media strategy for property and partners with all outlets on property to ensure strategy aligns with property mission.
  • Monitors and responds to online reviews/reputation management for the property.
  • Creates copy and imagery for organic social posts to include but not limited to photo and video and produce creative online design concepts.
  • Conducts social media and internet research activities for the property marketing team as applicable. Makes market recommendations according to research results.
  • Partners with the Corporate Design Studio as needed for access to professional photo shoot assets and rights usage.
  • Manages relationships with outside vendors to ensure timely, accurate, and cost effective production campaigns.
  • Partners with the property marketing team to submit requests for paid social media advertising through InMotion.
  • Provides organic social media analytics reporting as needed. Makes changes to organic, social strategy as needed.
  • Adheres to all deadlines in accordance to content calendar and all other assignments.
  • Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager.
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise.  Responsible for the overall achievement of department customer service goals.
  • Enhance guest interactions by providing a friendly greeting, offering directions, answering questions, making announcements, and creating an upbeat and positive atmosphere.
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
  • Maintains strict confidentiality in all departmental and company matters
  • Performs all other realated and compatible duties as assigned

SUPERVISORY RESPONSIBILITIES                                                   

This job does have supervisory responsibilities.

  • Responsible for staff development and training programs.
  • Responsible for rewards and recognition program to maximize employee engagement.
  • Evaluates team members within department and delivers constructive feedback to employees in regards to performance.
  • Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.
  • Manages work procedures and expedites workflow.
  • Responsible for employee performance (disciplining, coaching, counseling).

To be successful in this position it will require the following skill set


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance or related field; five years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience. Experience in multiple communication channels including direct mail, e-mail and social media required.
  • Must have experience with social media best practices.
  • Must have excellent verbal, written, and interpersonal skills.
  • Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook). Knowledge of InMotion, and Social Studio highly preferred.
  • Strong client interface and presentation skills preferred.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
  • Must have demonstrated ability to drive toward results.

Something to leave you with

Penn National Gaming is more than you may realize. We have properties throughout the United States and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.


Equal Opportunity Employer



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