Penn National Gaming, Inc.

Senior User Researcher

Location US-PA-Philadelphia
Job ID
Casino Property
Penn Interactive Ventures - Philadelphia


Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas, NV and Conshohocken, PA. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with Barstool Sports to drive growth in our businesses. 


The User Researcher will collaborate with the UX/UI Design, Product, and Marketing teams to define strategies, create research plans, conduct research methods, and synthesize data to inform user insights with actionable recommendations. You'll need to be empathetic, with a knack for curiosity about people and their behavior. You are articulate and have excellent communication skills. You can help improve product definition and drive business goals by finding meaning in data.

Your daily responsibilities include

  • Collaborate with teams to create research plans that align with the business goals and timelines.
  • Recruit end-users for user testing.
  • Scope, plan and execute research methods (qualitative, some quantitative) such as card sorting, surveys, moderated and unmoderated interviews, and usability testing with minimal direction.
  • Extract and synthesize data to effectively communicate with and present findings to a variety of audiences.
  • Use research insights to develop personas, journey maps, and process flows, among others.

To be successful in this position it will require the following skill set

  • Degree in Psychology, Cognitive Science, Human-Computer Interaction, Design, Human Factors, Anthropology, a related field or the equivalent experience
  • Minimum 3-5 years of experience conducting product User Research and Testing (in-person and remote)
  • Exceptional communication, interpersonal, collaboration, and consultation skills; can communicate complex research concisely and effectively to product stakeholders.
  • Can work autonomously and prioritize time between various projects.
  • Strong understanding of strengths and shortcomings of different research methods, including when and how to apply them during each product phase
  • Help extend our user experience research processes. Champion it amongst the team and help solve UX challenges in a scalable way.

      Good to have:

  • Experience collaborating with UX/UI Designers.
  • Experience in an Agile software environment.
  • Experience with Market Research methods
  • Background/understanding of ADA/accessibility

Something to leave you with

Penn Interactive is committed to helping our team members live their best, healthy life. We offer unique and competitive benefits that help our employees, through a private exchange which allows our team members the ability to choose from several coverage levels and insurance carriers (both local and national carriers). Along with medical, prescription, dental, and vision coverage, there are also voluntary plans available to employees. PI also offers our employees office perks such as free catered lunches, snacks, and beverages in the office.


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