Penn National Gaming, Inc.

VP of Marketing

Location US-LA-Baton Rouge
Job ID
2020-74684
Casino Property
L' Auberge Casino & Hotel Baton Rouge
Position Type
Regular Full-Time
Category
Marketing/ Entertainment

Overview

 

 

Don’t just work. Work Happy.

 

A career in gaming? At L'Auberge Baton Rouge, we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

 

An individual could be successful if they possess the following.

Your daily responsibilities include

 

  • Responsible for directing the overall operations and staff of the Marketing department. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives.
  • Develops and executes strategic marketing plan to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties which generates trial and builds long term relationships with customers and strengthens the brand value.
  • Ensure that scheduling is done in an effective and efficient manner, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
  • Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM.
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise.  Responsible for the overall achievement of department customer service goals.    .
  • Assesses, anticipates and reacts to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions. Conducts periodic competitive shops. 
  • Works in conjunction with IT department to ensure appropriate resources are available to run programs.
  • Familiarization with all company Brand programs and systems and provides input to improve Brand direct marketing efforts.
  • Responsible for the overall integrity of daily operations, offers and customer database information.
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
  • Maintains strict confidentiality in all departmental and company matters.

To be successful in this position it will require the following skill set

  • Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university. MBA preferred.
  • Five years of progressive experience in the gaming industry experience in a senior marketing role with direct responsibility for revenue generation.
  • Must be proficient in Microsoft Office.
  • Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results.
  • Proven managerial and critical thinking skills required.
  • Must possess excellent employee relations skills.
  • Good oral and written communication skills must be fluent and literate in English.
  • Ability to respond calmly and make rational decisions when required.
  • Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.
  • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.

Something to leave you with

Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.

 

Now that you have read about who we are, here is your opportunity to see what we're about!

 

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