Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses.
As such, PI is looking for a VIP Marketing Manager to assist the Director of CRM, Sportsbook and Director of CRM, iCasino in building, managing, and scaling our loyalty retention marketing program for our online sportsbook and online casino player databases. Ideally this role will be filled by someone who has had experience growing and managing a loyalty customer database and program, with proven success in VIP database retention, VIP database growth, and growing customer lifetime value for all segments of VIP players.
In addition to continuously maximizing the value of exiting loyalty players, the VIP Marketing Manager will be responsible for growing the loyalty database by converting existing high-value players and retaining newly acquired VIP-caliber players.
This key role sitting within the CRM team will work with other VIP focused teams and individuals across the organization, ensuring a cohesive experience for high-end Barstool Sportsbook and Casino clientele. Developing timely, differentiated, and customized promotions/bonuses for VIP players is a core responsibility for this role. We’re looking for an individual with strong marketing and technology experience, deep CRM expertise, a proven track record in marketing automation systems, and the ability to collaborate cross functionally.
PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make impacting change! We have a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that the VIP Marketing Manager will assist the CRM Directors in continuing to cultivate this culture as we grow.