Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses. PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We have a strong culture of teamwork, collaboration, mutual respect, and transparency.
PI is looking for a Database Conversion Manager to assist the Director, Acquisition in maximizing the ability to convert audiences for the Barstool Sportsbook marketing team and Penn Interactive. The role requires strong marketing and technology experience, deep expertise, and a proven track record in database marketing.
This Database Conversion Manager will be accountable for managing the tagging and tracking of paid, owned, and earned content to provide detailed analysis on acquisition strengths and areas of opportunity. Your experience in analyzing data and optimizing strategies is crucial to track successful conversion within existing databases.
With a data-driven and growth mindset, you have proven capabilities in leveraging insights from analytics and modeling to inform the best messaging and audience strategies. You will be accountable for frequent analytics reviews and interpretation of data to help inform acquisition strategies.
Additionally, finding new opportunities to convert databases while following industry regulations will require innovation, collaboration, and forward thinking.
The Database Conversion Manager must be comfortable working in a dynamic, fast-paced environment while maintaining positive, strong working partnerships across departments. Collaboration is key to the success of this role and the media campaigns. Openness to new ideas across all areas of the organization will strengthen acquisition and retention strategies. It is not necessary for you to be the only idea generator for your role, but it is important for you to develop the framework to bring the best ideas to life. Alignment across teams within Penn Interactive (including CRM, analytics, creative, product, customer service, compliance) is paramount for success.
The Database Conversion Manager will continue to evolve database marketing plans through continual marketing research and test & learn strategies across vendors, placements, and audiences. This role needs a passion for innovation and continual learning. In partnership with the Director, Acquisition, the role will develop points of view on media industry trends to share with all levels of the organization.