Penn National Gaming, Inc.

Senior Analyst, UI/UX Conversion Optimization

Location US-PA-Philadelphia
Job ID
2020-74267
Casino Property
Penn Interactive Ventures - Philadelphia

Overview

Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses. As such, PI is looking for a Senior Analyst, UI/UX Conversion Optimization to assist in accelerating the growth of PI’s real money gaming products, including its online sportsbook and online casino games.  

 

As a passionate and result-driven product marketing analyst, you will be responsible for analyzing how different UI, UX, and product changes impact the marketing funnel. You will lead A/B testing and provide recommendations and insights to Penn Interactives marketing and product teams in critical decision-making that drives key marketing planning across the user journey.

 

You have a data driven mindset with an exceptional attention to detail. As a member of the Marketing Analytics team, our goal is to collectively ensure that the organization will be making smarter and ever-increasingly informed and data-driven marketing decisions to improve  the overall player journey & UX, as well as to exceed the marketing SMART objectives by improving all marketing KPIs across all delivery departments.

 

PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make impacting change! We have a strong culture of teamwork, collaboration, mutual respect, and transparency, and it's vital that the Senior Analyst, UI/UX Conversion Optimization will assist the Marketing Analytics Director in continuing to cultivate this culture as we grow.                 

   

Your daily responsibilities include

  • Serve as the marketing team’s subject matter expert for measuring the impact that changes in product, UI or UX have on the marketing funnel
  • Create, execute and refine A/B testing efforts to optimize user conversion rates across various stages in the user lifecycle
  • Coordinate with design and product teams to ensure smooth communication and implementation of tests
  • Design and maintain dashboards for various stakeholders in the organization as it pertains to user conversions, as well as support the product, UI and UX team’s dashboarding needs
  • Provide monthly reporting to the marketing organization on conversion funnel utilizing market research and tools (heatmaps, A/B Test Results, and session recordings)
  • Clearly communicate insights and recommendations by the marketing team backed by data
  • Maintain necessary processes, controls and procedures to ensure data accuracy and marketing functionality and comply with the various regulatory, privacy, and security policies and regulations
  • Partner with Data Engineering team to ensure the Marketing team’s data needs are being implemented

To be successful in this position it will require the following skill set

  • Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, Mathematics or other quantitative fields. Equivalent combination of education and experience considered
  • 3+ years of experience in product analytics, UI/UX conversion optimization
  • High proficiency in A/B testing platforms (Optimizely, Google Optimize, VWO, etc)
  • Proficiency in specialized database software and writing SQL queries to solve business problems
  • Highly experienced in creating reports and dashboards in a modern data visualization tool (Tableau, PowerBI etc).
  • Experienced in Microsoft Office suite, with exceptional proficiency in Microsoft Excel
  • Ability to manipulate, analyze, and interpret large quantities of data and translate findings into actionable insights
  • Basic knowledge of data engineering principles and ETL process
  • Ability to meet deadlines and to work under the pressure of short time constraints 
  • Passion for sports AND/OR sports betting highly regarded

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