Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses. As such, PI is looking for a Sr Analyst, Lifecycle Marketing Analytics to assist in accelerating the growth of PI’s real money gaming products, including its online sportsbook and online casino games.
As a passionate and result-driven marketing analyst, you will be responsible for conducting statistical modeling and analyses to support the marketing team. You will make recommendations and provide insight to Penn Interactives marketing team in critical decision-making that drives key marketing planning across new market acquisition and CRM/retention efforts. The Analyst will also be responsible for creating and maintaining the marketing team’s data tagging hierarchy to ensure clean and actionable data is available to the organization.
You have a data driven mindset with an exceptional attention to detail. As a member of the Marketing Analytics team, our goal is to collectively ensure that the organization will be making smarter and ever-increasingly informed and data-driven marketing decisions to improve the overall player journey & UX, as well as to exceed the marketing SMART objectives by improving all marketing KPIs across all delivery departments.
PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make impacting change! We have a strong culture of teamwork, collaboration, mutual respect, and transparency, and it's vital that the Senior Analyst, Lifecycle Marketing Analytics will assist the Marketing Analytics Director in continuing to cultivate this culture as we grow.