Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses. As such, PI is looking for a Senior Database Marketing Analyst to assist in accelerating the growth of PI’s real money gaming products, including its online sportsbook and online casino games.
As a passionate and result-driven database marketing analyst, you will be responsible for identifying and analyzing large quantities of data from various databases and sources to inform our player profiles and behaviors, as well as prospective players and VIPs based on lifetime value. You will make recommendations and provide insight to Penn Interactives marketing team in critical decision-making that drives key marketing planning across all delivery areas – new market acquisition, database conversion, and CRM/retention efforts. The Analyst will also be responsible for segmentation efforts and designing and delivering the ever-evolving player profile bible that will assist in informing all our marketing planning efforts.
You have a data driven mindset but can translate complex models & systems to various stakeholders across all levels of the marketing organization. You will be part of the Marketing Analytics team, with the goal to collectively ensure that the marketing organization will be making smarter and ever-increasingly informed and data-driven marketing decisions to improve the overall player journey & UX, as well as to exceed the marketing SMART objectives by improving all marketing KPIs across all delivery departments.
PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make impacting change! We have a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that the Senior Database Marketing Analyst will assist the Marketing Analytics Director in continuing to cultivate this culture as we grow.