Penn Interactive (PI) is an interactive gaming company headquartered in Philadelphia with offices in Las Vegas. As the digital arm to Penn National Gaming (NASDAQ: PENN), the largest regional casino operator in the U.S., we are poised for fast-paced growth in the sports betting and online casino space. We are also partnered with some of the most innovative media companies in the world to drive growth in our businesses.
As such, PI is looking for a Content Marketing Manager to assist the Director, CRM in building, managing and producing a rich content/promotional calendar. Additionally, this role will be responsible for deploying a scalable, strategic editorial roadmap aligning with the ever-evolving priorities of the Barstool Sportsbook marketing team and Penn Interactive.
All marcomms must be designed, developed, and delivered with a comprehensive understanding of brand voice, tone, and overall personality. The Content Marketing Manager will help ensure a holistic and omni-channel player journey, with zero diminished experience wherever the player choses to interact. We have grand visions and intend to execute fast while staying true to our product standards, brand, and core values.
The Content Marketing Manager is equal parts prolific content creator + creative + (most importantly) data focused, which informs all strategic marcomms planning & decision making. You have proven capabilities in developing highly sophisticated personalization at scale, automation, strategic marketing & tech innovation, as well as the holistic marcomms omni-channel player experience given the ever-evolving communication channels and development of a robust test & learn environment.
All marcomms & content objectives are aligned to the holistic CRM team goal: increase customer lifetime value (revenue, time, and profitability) through increased engagement and industry leading levels of retention.
This role requires strong marketing and technology experience, deep expertise & a proven track record in content creation, and the ability to collaborate cross functionally. Alignment across teams within Penn Interactive (including CRM, acquisition, analytics, creative, product, customer service, compliance) is paramount for success.
PI is committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. We are looking for an individual who enjoys working in a fast-paced, team-oriented environment, likes to be challenged, and values the opportunity to make impacting change! We have a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that the Director, CRM will assist the VP Marketing in continuing to cultivate this culture as we grow.