• Director of Digital Marketing

    Location US-PA-Wyomissing
    Posted Date 2 months ago(6/5/2019 3:43 PM)
    Job ID
    Casino Property
    Penn National Gaming, Inc.
    Position Type
    Regular Full-Time
  • Overview


    Don’t just work. Work Happy.


    A career in gaming? At Penn National Gaming we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.


    This position will be located at our Corporate Office in Wyomissing, PA pending regulatory approvals.

    Your daily responsibilities include

    • Responsible for directing the overall operations and staff of the Digital department. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives.
    • Develops and implements the strategy for digital content, web development, e-commerce and social marketing. Manages digital, and social agency partners.  Sets the strategy and executes the plan for paid and organic search and social.  Coordinates implementation of strategy across the organization in coordination with property leaders.
    • Ensures that scheduling is done in an effective and efficient manner, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
    • Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to Executive Management.
    • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. 
    • Manages the partnership related to on-line yielding of hotel rooms, ticketing and reservation systems.
    • Responsible for website enhancements to existing websites and new website migrations in conjunction with IT.
    • Manages agency and internal digital team for paid and organic search, social media and reputation management
    • Enables most efficient ad buys through close coordination with the properties.
    • Develops reporting capabilities and packages that enable organization to track and measure performance of initiatives and web platform.
    • Provides technical advice and guidance to vendors, and corporate/property leadership on design and technical graphics issues.
    • Participates in production and/or marketing planning group sessions and meetings, on a project basis.
    • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management.
    • Maintains strict confidentiality in all departmental and company matters.

    To be successful in this position it will require the following skill set

    • Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university; or five years progressive experience in a senior marketing role with direct responsibility for revenue generation; or equivalent combination of education and experience. MBA preferred.  Must have leadership experience.
    • Must be proficient in Microsoft applications (Excel, Outlook, Word, Power Point, Access, & Project).
    • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
    • Must have strong problem solving, organizational, analytical, interpersonal and communication skills (verbal and written).
    • Must have excellent time management skills with the ability to multi-task and prioritize.
    • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
    • Must have the ability to drive results and be proactive when working on tasks.
    • Must be detailed oriented.

    Something to leave you with

    Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.


    Now that you have read about who we are, here is your opportunity to see what we're about!




    Equal Opportunity Employer



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