Penn National Gaming, Inc.

  • Marketing Database Analyst

    Location US-IL-Joliet
    Posted Date 2 months ago(12/23/2019 3:07 PM)
    Job ID
    2019-62220
    Casino Property
    Hollywood Casino Joliet
    Position Type
    Regular Full-Time
    Category
    Marketing
  • Overview

     

     

    Don’t just work. Work Happy.

     

    A career in gaming? Hollywood Casino Joliet we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

     

    An individual could be successful if they possess the following.

     

    Your daily responsibilities include

    SUMMARY

    Responsible for the efficient and accurate execution and evaluation of direct mail operations, with chief objective to validate the accuracy and integrity of data compilation and application.   Communicate direct mail campaign details and strategy to operational staff, vendors and guests. 

     

    ESSENTIAL DUTIES AND RESPONSIBILITIES

    • This position is responsible for providing a high level of customer service and promoting a positive attitude to create a fun and entertaining experience for our guests and Cast Members.
    • Handle guest inquiries related to direct mail in a pleasant and professional manner.
    • Confer with manager regarding offer adjustments or replacements and facilitate corrective action
    • Upon guest or staff inquiry, review player history to accurately assess offer inclusion/exclusion and communicate information succinctly and in a timely fashion.
    • Audit and correct address information in the player tracking system
    • Follow and complete a quality control check list for all direct mail projects
    • Notify direct mail vendors when data is ready for setup and approved for production.
    • Verify counts by segment, validate offers to matrix, confirm total cash liability by denomination and ascertain final total mailing count with mail house representative.
    • Analyze player ratings and overlay with direct mail campaign parameters to ensure consistency with pre-determined criteria
    • Strictly adhere to all current policies, procedures and quality control measures.
    • Assist monthly with the forecasting and reconciliation of the database marketing budget and direct mail campaign profit and loss preparation.
    • Monitor the process by which marketing coupons are redeemed and spot check against initial criteria to ensure accuracy and validity.
    • Write internal and external correspondence as necessary.
    • Assist database personnel with campaign set up and list pulls via current database system and other available tools.
    • Work with production and database personnel to ensure a timely mailing schedule.
    • Prepare and present communication to front-line staff concerning current direct mail strategy, restrictions and procedures.
    • Assist Manager with end-user input training, data entry standards development and data cleansing procedures.
    • Communicate with Director of Compliance to ensure all modifications, additions or eliminations to direct mail programs are reviewed, submitted and approved by the Illinois Gaming Board.
    • Assist direct mail manager with development of list, offer and creative strategy.
    • Assists the Database Marketing Manager on the coordination of coupon promotions through outside suppliers and maintaining marketing lists, promotional lists, and coupon database for customer tracking and accountability purposes.
    • Establishes and deactivates patron accounts.
    • Performs duties and responsibilities associated with the IGB statewide Voluntary Self- Exclusion program as described in section K of these Internal & Accouting Control Procedures.
    • Other duties as assigned.
    •  

    REQUIRED TECHNICAL SKILLS

    • Beginning to intermediate level Access and Excel skills
    • Excellent mathematical/business statistics skills.
    • Proficient with guest service communication/strong telephone skills.
    • Proficient in Microsoft Word and Power point.
    • Exceptional proofreading skills.

    To be successful in this position it will require the following skill set

    EDUCATION and/or EXPERIENCE

    High School diploma or equivalent is required; Bachelors in IT, Business or Marketing preferred, 2-3 years related experience with knowledge of mail operations and computer programs required to perform essential functions. This position is responsible for providing a high level of customer service and promoting a positive attitude to create a fun and entertaining experience for our guests and Cast Members.  Must understand and speak the English language.

     

    LANGUAGE SKILLS

    Ability to fully comprehend, analyze and interpret general business periodicals, professional journals, technical procedures and governmental regulations. Ability to write reports business correspondence and procedure manuals.  Ability to effectively present information and respond to questions form groups of managers, clients, customers and the general public.  Must possess a pleasant outgoing personality and portray a professional temperament for dealing with varied internal and external customer situations.

    Something to leave you with

    Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.

     

    Now that you have read about who we are, here is your opportunity to see what we're about!

     

       

     

    Equal Opportunity Employer

     

     

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