• Direct Marketing Administrator

    Location US-NV-Las Vegas
    Posted Date 2 months ago(8/15/2019 3:39 PM)
    Job ID
    Casino Property
    Penn National Gaming, Inc.
    Position Type
    Regular Full-Time
  • Overview


    Don’t just work. Work Happy.


    A career in gaming? At Penn National Gaming we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.


    An individual could be successful if they possess the following.

    Your daily responsibilities include

    Responsible for marketing campaign and channel management support around Penn Gaming’s direct marketing efforts as well as provide expertise in the tools the company utilizes with regards to marketing campaigns.  Develops mailing and invitee lists for offers, promotions, and special events based upon review of customer demographics and player activity; works with other departments on the maintenance and identification of master VIP lists and promotion criteria ensuring customers meet appropriate criteria for inclusion in offers, promotions, and special events. Responsible for assisting all Penn properties.



    The following and other duties may be assigned as necessary:

    • Performs utilization, maintenance, and security of list management for all Casino Services, Players Card, Marketing, Hotel, and other internal users.
    • Tests new tools related to campaign execution. This includes working with Manager to develop solutions and upgrades to existing tools.
    • Track and review customer direct marketing programs to determine the number of invitations, response rate, attendance rate, player activity, casino revenue, etc.
    • Provide list of preferred customers for special events; coordinate the development and distribution of invitations to upcoming events.
    • Works with casino marketing on a drop schedule spreadsheet.
    • Ability to communicate effectively with casino marketing teams and answer player club inquiries.
    • Ensures the accuracy and timeliness of all property direct mail drops and meets all deadlines as agreed to with the Director/Direct Marketing Manager by following up on all outstanding artwork, copy, layout, et al,.
    • Manages the relationship between property and the mail house/printer(s) by posting data, file count verification, proofing, setting up marketing offers in gaming system, using campaign management tools and other query software to define customer segments and execute marketing programs, updating marketing reinvestment matrices and relevant support files and process data.
    • Follow Database Marketing standards and Internal Audit guidelines to ensure quality and minimal errors for all direct marketing processes.

    To be successful in this position it will require the following skill set

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

    • Up to two (2) years of Direct Marketing operational experience preferred.
    • Casino experience preferred.
    • Bachelor’s Degree preferred.
    • Familiarity with relational database structures and the knowledge of how to use that data with marketing offers.
    • Knowledge of Microsoft Excel and Word required.
    • Knowledge of customer intelligence applications preferred.
    • Knowledge of ACSC, Oasis gaming systems and Salesforce preferred.
    • Possession of, and ability to obtain and maintain a valid drivers and gaming license within assigned state of employment.
    • Must successfully pass background check
    • Must successfully pass an alcohol and drug screening


    Something to leave you with

    Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.


    Now that you have read about who we are, here is your opportunity to see what we're about!




    Equal Opportunity Employer



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