• DIRECTOR OF CASINO MARKETING

    Location US-OH-Toledo
    Posted Date 3 weeks ago(1/28/2019 7:45 AM)
    Job ID
    2019-57082
    Casino Property
    Hollywood Casino at Toledo
    Position Type
    Regular Full-Time
  • Overview

     

     

    Don’t just work. Work Happy.

     

    A career in gaming? At Hollywood Casino at Toledo we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

     

    An individual could be successful if they possess the following.

    Your daily responsibilities include

    • Responsible for directing the overall operations and staff of the Casino Marketing department.  Develops, implements and manages operational goals and monitors achievements of performance and profit objectives
    • Develops and implements marketing strategies to maximize volume and market share; investigates potential opportunities for incremental revenue.
    • Builds loyalty and develops sustained effective relationships among valued VIP customers; establishes and maintains relationships with industry influencers and key community and strategic partners.
    • Setting measurable goals for customer development staff with regards to growing high end play, and generating more play out to the current database. 
    • Ensures that scheduling is done in an effective and efficient manner to ensure coverage at peak time to support VIP customers and events, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
    • Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM. Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
    • Actively supervises the successful completion of host special events on and off property, collaborating with other department as needed.
    • Vendor coordination, management and negotiation.  Responsible for accuracy and timeliness of all charges and payments relating to vendor efforts.
    • Guide preparation of marketing activity reports and present to executive management.
    • Supports and maintains a consistent property image throughout all product lines, promotional materials, and events.
    • Designs and implements a bonus system that provides acceptable incentives aligned to revenue and profitability objectives.
    • Ensures effective utilization and maintenance of CRM system
    • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise.  Responsible for the overall achievement of department customer service goals.    
    • Availability for evening, weekend and holiday work is required.
    • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
    • Maintains strict confidentiality in all departmental and company matters.
    • Oversee the Marquee Rewards Programming
    • Property representative at internal and external functions.
    • Serves as point person in the resolution of customer complaints and service recoveries.

    To be successful in this position it will require the following skill set

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

     

    • Bachelor’s degree in marketing, finance or related area; or equivalent combination of education and experience.
    • 5 years of casino, sales and /or marketing experience with proven success exhibited in marketing, advertising, database marketing, promotions and special events.
    • Excellent verbal, written, and interpersonal skills.
    • Technical proficiency and knowledge in MS Office (Word, Excel & Outlook).
    • Possess excellent oral and written communication skills; strong client interface and presentation skills preferred.
    • Demonstrated ability to drive toward results.

    Something to leave you with

    Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.

     

    Now that you have read about who we are, here is your opportunity to see what we're about!

     

       

     

    Equal Opportunity Employer

     

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