• Director of Marketing

    Location US-IN-Lawrenceburg
    Posted Date 1 month ago(12/17/2018 11:25 AM)
    Job ID
    2018-55677
    Casino Property
    Hollywood Casino Lawrenceburg
    Position Type
    Regular Full-Time
    Category
    Marketing
  • Overview

     

     

    Don’t just work. Work Happy.

     

    A career in gaming? At Hollywood Casino Lawrenceburg we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

     

    An individual could be successful if they possess the following.

     

     

    Your daily responsibilities include

    • Responsible for directing the overall operations and staff of the department including Database, Advertising, Promotions, Social, and Entertainment. Develops, implements and manages operational goals and monitors achievements of performance and profit objectives in all areas of responsibility.
    • Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company.
    • Responsible for assessing, anticipating and reacting to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions.
    • Builds long term relationships with customers to strengthen the brand value.
    • Ensures that scheduling is done in an effective and efficient manner to support all marketing initiatives while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
    • Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM.
    • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
    • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise.  Responsible for the overall achievement of department customer service goals.
    • Ensures coordination with IT to ensure all resources are available to run programs.
    • Expertise with all company Brand programs and systems and provides input to improve Brand direct marketing efforts.
    • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
    • Maintains strict confidentiality in all departmental and company matters.

    To be successful in this position it will require the following skill set

    QUALIFICATIONS:  To perform this job successfully, an individual must be able to perform each essential responsibility satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

     

    • Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university.
    • Five years progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation.
    • Prior Marketing experience in a Casino is required.
    • Must be proficient in Microsoft applications (Excel, Outlook, Word).
    • Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results.
    • Proven managerial and critical thinking skills required.
    • Must possess excellent employee relations skills.
    • Good oral and written communication skills must be fluent and literate in English.
    • Ability to respond calmly and make rational decisions when required.
    • Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.
    • Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

     

    LANGUAGE SKILLS

    Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.

     

    REASONING ABILITY

    Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

     

    CERTIFICATES, LICENSES, REGISTRATIONS

    Employee must be able to qualify for licenses and permits required by federal, state and local regulations.

     

    PHYSICAL DEMANDS 

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

     

    While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.

     

    The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

    Something to leave you with

    Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.

     

    Now that you have read about who we are, here is your opportunity to see what we're about!

     

       

     

    Equal Opportunity Employer

     

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