Penn National Gaming, Inc.

  • Marketing Specialist- Database

    Location US-MA-Plainville
    Posted Date 2 months ago(3/7/2018 9:27 AM)
    Job ID
    Casino Property
    Plainridge Park Casino
    Position Type
    Regular Full-Time
  • Overview


    Don’t just work. Work Happy.


    A career in gaming? At Plainridge Park Casino we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.


    An individual could be successful if they possess the following.

    Your daily responsibilities include


      • Fostering a fun environment
      • Being a gracious host to all guests and co-workers
      • Promoting a positive influence in the community and participating in company-sponsored events
      • Maintain data integrity of guests within Penn National Database and ensure all updates are maintained
      • Create drop schedules for direct mail & digital campaigns for the team as well as vendors
      • Communicate direct mail and digital marketing campaigns to all affected departments
      • Merging and Purging of duplicated customer accounts
      • Respond to guest inquiries regarding all direct and digital marketing campaigns
      • Proofreading of all direct and digital marketing program materials
      • Coordinating with vendors to produce direct marketing campaigns
      • Producing email and mobile marketing campaigns using third-party software tools
      • Tracking direct marketing expenses
      • Direct Mail and Digital Campaign filing and management of all company excluded guests
      • Create and maintain sheets for campaign analysis
      • Generate results from customer satisfaction surveys for the property
      • Generate all Direct Mail and Digital marketing campaign data files.
      • Assisting with coupon redemption, gift registration, and special events as needed
      • Performing other duties as assigned

    To be successful in this position it will require the following skill set


    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    • Must be outgoing, energetic and enthusiastic
    • Must be an extremely detailed individual with strong critical thinking skills
    • Must be a good host and strong communicator with the ability to troubleshoot with guests on or off the phone
    • Previous experience with reading SQL, managing a Customer Relationship Management program (CRM), and be highly proficient in Microsoft Excel, Microsoft Access, and Microsoft Outlook
    • Previous experience with programs like ACSC and Cognos BI is preferred
    • Knowledge of compliance with department, property, and other company properties
    • Be familiar with how Advertising and Promotions are orchestrated
    • Must be a team player with the ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day-to-day operations
    • Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties      in varying work areas such as confined spaces
    • Must be familiar with direct marketing principles, including direct mail and email
    • Must be familiar with USPS mailing regulations
    • Must have a minimum of two years’ experience in related field or Bachelor’s Degree for accredited college or university

    Something to leave you with

    Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.


    Now that you have read about who we are, here is your opportunity to see what we're about!




    Equal Opportunity Employer


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