Penn National Gaming, Inc.

  • Sr. Database Analyst

    Location US-IL-Aurora
    Posted Date 2 weeks ago(3/8/2018 3:14 PM)
    Job ID
    Casino Property
    Hollywood Casino Aurora
    Position Type
    Regular Full-Time
  • Overview


    Work Happy


    Don’t just work. Work Happy.


    A career in gaming? At Hollywood Casino Aurora we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.


    Your daily responsibilities include

    The following and other duties may be assigned as necessary:


    • Responsible for providing guidance and daily supervision to staff in the Marketing Database area. Supports and administers operational goals and monitors achievements of performance and profit objectives.
    • Adheres to scheduling and coordinates with manager any scheduling concerns, with attention to guest satisfaction.
    • Develops, implements and executes strategies for direct marketing campaigns.
    • Maintains and updates the customer database within the casino management system (CMS).
    • Manages marketing reinvestment strategy for direct marketing programs.
    • Manages database marketing requests and fulfillment of track able offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums.
    • Responsible for setting up offers and ensuring accuracy.
    • Work with Planning & Analysis to create and analyze reports.
    • Works with creative team to produce direct marketing collateral.
    • Creates and manages direct mail production schedule and calendar.
    • Ensures database marketing campaigns are delivered on time and on budget.
    • Responsible for tracking expenses related to direct marketing programs, and supporting compliance to departmental budgets.
    • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. 
    • Fields customer and employee calls related to direct marketing initiatives.
    • Manages relationships with outside vendors to ensure timely, accurate and cost effective production campaigns.
    • Responsible for the data integrity of customer database.
    • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
    • Maintains strict confidentiality in all departmental and company matters.

    To be successful in this position it will require the following skill set

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.


    • Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance or related area; experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience. One year of administrative or data entry experience required, preferably in Marketing.
    • Must have excellent verbal, written, and interpersonal skills.
    • Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook)
    • Strong client interface and presentation skills preferred.
    • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
    • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
    • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
    • Must have demonstrated ability to drive toward results.


    SUPERVISORY RESPONSIBILITIES                                               

    This job may or may not have supervisory responsibilities.


    • Responsible for staff development and training programs.
    • Responsible for rewards and recognition program to maximize employee engagement.
    • Evaluates team members within department and delivers constructive feedback to employees in regards to performance.
    • Provides recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.
    • Manages work procedures and expedites workflow.
    • Provides recommendation for employee performance (disciplining, coaching, and counseling).



    Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.



    Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.



    Employee must be able to qualify for licenses and permits required by federal, state and local regulations.



    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


    While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.


    The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.



    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud.


    Employee could be exposed to an environment containing unrestricted second hand tobacco smoke.

    Something to leave you with

    Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.



    Equal Opportunity Employer


    Work Happy


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