Penn National Gaming, Inc.

Advertising Administrator - MULTI-PROPERTY

US-NV-Henderson
7 days ago
Job ID
2017-45711
M Resort
Position Type
Regular Full-Time
Category
Marketing

Overview

 

Don’t just work. Work Happy.

 

A career in gaming? At Penn National Gaming we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

 

An individual could be successful if they possess the following.

Your daily responsibilities include

  • Serves as a liaison between internal departments and all supporting departments.
  • Supervises flow of work orders, to include writing creative briefs, modifying job orders, and coordinating traffic to ensure timelines are met and projects are completed within budget. Identifies and escalates issues to keep deadlines on schedule. Assigns tasks as needed for re-prioritization.
  • Communicate effectively with all internal and external clients.
  • Produces advertising, graphics, direct mail and multimedia using creative design concepts and original designs in collaboration with Corporate Marketing.
  • Reviews projects for errors before printing and publishing them in conjunction with Corporate Marketing. Makes suggestions for improvements and changes as necessary.
  • Maintains graphic library for multi-media and in-house murals, signage and collateral for assigned properties.
  • Assists with development and execution of advertising campaigns. Makes recommendations for improvement as needed.
  • Assists in preplanning of advertising projects.
  • Provides direction and recommendations to ensure brand is consistently represented.
  • Assists in managing all marketing support services to include advertising, public relations, and internal department requests. Responsible for press releases and media correspondence in relation to marketing programs or property advertising.
  • Maintains relationships with outside vendors to ensure timely, accurate, and cost-effective production campaigns.
  • Assists with formulating the brand’s long-term strategy and develops and executes marketing plans.
  • Responsible for inputting and managing job requests in the project management system.
  • Updates information and schedules within the project management system in a timely manner to ensure that all information is accurate and up to date.
  • Generates status reports and distribute as necessary. Creates ad-hoc reporting as needed.
  • Traffics ad materials and ensures that job deadlines are met.
  • Obtains necessary job materials, details and information pertaining to each project from necessary departments.
  • Assists in research for marketing and advertising projects.
  • Provides administrative support to the Marketing Department as needed.
  • Coordinates and assists in advertising promotional events and live broadcasts.
  • Monitors the M Resort and/or Tropicana Website “contact us” guest questions and uses discretion to provide responses to guests as necessary. Directs questions to the appropriate department representative outside of Marketing, if necessary. Logs new guest book email address for future database/e-blast usage.
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  
  • Develops, maintains and implements social media content calendar.
  • Develops and maintains the “voice” of M Resort and or Tropicana messaging and visual content.
  • Manages and monitors all social media platforms daily. Creates responses to inquiries or comments, engaging content, and interacts with guests to increase increasing overall online presence, fan base and engagement levels. Creates and develops campaigns and social media teasers for all social content.
  • Works closely with the Advertising Manager to implement social media goals and strategies, ensuring that campaigns align with PR and marketing initiatives.
  • Conceptualizes, creates and leads development of original and unique photo and video content for timely posting.
  • Attends property events and activities to gather content (including evening and weekend events)
  • Creates and analyze social media metrics and department reports.
  • Maintains and update website content.
  • Manages online listings (Yelp, Trip Advisor, etc.), to ensure all information is up-to-date and working with individual departments to respond to customer feedback in a timely manner. Creates and responds to inquiries and comments for the Marketing department.
  • Assists with public relations efforts including but not limited to fielding media requests, coordinating interviews, staffing photo shoots and arranging media visits.
  • Reviews and updates directory listings, media lists, and fact sheets for assigned properties.
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
  • Maintains strict confidentiality in all departmental and company matters.

 

To be successful in this position it will require the following skill set

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

 

  • Associates Degree (AA) in Marketing, Advertising or Communications preferred; minimum two years’ experience in advertising or client services; or equivalent combination of education and experience. Previous experience in hospitality industry and resort setting preferred.
  • Must have excellent verbal, written, and interpersonal skills.
  • Must be proficient in Microsoft applications (Word, Excel, PowerPoint and Outlook)
  • Strong client interface and presentation skills preferred.
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Must have demonstrated ability to drive toward results.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.

 

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

 

CERTIFICATES, LICENSES, REGISTRATIONS

Employee must be able to qualify for licenses and permits required by federal, state and local regulations.

 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.

 

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud.

 

Employee could be exposed to an environment containing unrestricted second hand tobacco smoke.

 

Something to leave you with

Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.

 

Now that you have read about who we are, here is your opportunity to see what we're about!

 

   

 

Equal Opportunity Employer

 

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