Penn National Gaming, Inc.

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Assistant Director of Casino Marketing

Assistant Director of Casino Marketing

Job ID 
2017-44274
Casino Property 
Hollywood Casino Tunica
Location 
US-MS-Tunica Resorts
Posted Date 
9/21/2017
Position Type 
Regular Full-Time
Category 
Marketing

More information about this opportunity

Overview

 

Don’t just work. Work Happy.

 

A career in gaming? At Hollywood Casino Tunica we think you’ll enjoy an exciting industry, fast-paced days and nights, diverse, enthusiastic co-workers, unlimited growth and support from one of the leaders in the industry.

 

An individual could be successful if they possess the following.

Your daily responsibilities include

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following and other duties may be assigned as necessary:

  • Responsible for directing the overall operations and staff of the Casino Marketing department.  Develops, implements and manages operational goals and monitors achievements of performance and profit objectives
  • Develops and implements marketing strategies to maximize volume and market share; investigates potential opportunities for incremental revenue.
  • Builds loyalty and develops sustained effective relationships among valued VIP customers; establishes and maintains relationships with industry influencers and key community and strategic partners.
  • Setting measurable goals for customer development staff with regards to growing high end play, and generating more play out to the current database. 
  • Ensures that scheduling is done in an effective and efficient manner to ensure coverage at peak time to support VIP customers and events, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
  • Responsible for preparing, monitoring and adhering to budgets and ensuring compliance to departmental budget initiatives. Reports budget concerns / deviations to the Executive Management / GM. Ensure effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Actively supervises the successful completion of host special events on property, collaborating with other department as needed.
  • Vendor coordination, management and negotiation.  Responsible for accuracy and timeliness of all charges and payments relating to vendor efforts.
  • Guide preparation of marketing activity reports and present to executive management.
  • Supports and maintains a consistent property image throughout all product lines, promotional materials, and events.
  • Designs and implements a bonus system that provides acceptable incentives aligned to revenue and profitability objectives.
  • Ensures effective utilization and maintenance of CRM system
  • Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise.  Responsible for the overall achievement of department customer service goals.    
  • Availability for evening, weekend and holiday work is required.
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
  • Maintains strict confidentiality in all departmental and company matters.

To be successful in this position it will require the following skill set

QUALIFICATION REQUIREMENTS  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

 

  • Bachelor’s degree in marketing, finance or related area; or equivalent combination of education and experience.
  • 5 years of casino, sales and /or marketing experience with proven success exhibited in marketing, advertising, database marketing, promotions and special events.
  • Excellent verbal, written, and interpersonal skills.
  • Technical proficiency and knowledge in MS Office (Word, Excel & Outlook).
  • Possess excellent oral and written communication skills; strong client interface and presentation skills preferred.
  • Demonstrated ability to drive toward results.

 

SUPERVISORY RESPONSIBILITIES                                                     

This job will have supervisory responsibilities.

  • Responsible for staff development and training programs.
  • Responsible for rewards and recognition program to maximize employee engagement.
  • Evaluates team members within department and delivers constructive feedback to employees in regards to performance.
  • Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs.
  • Determines work procedures and expedites workflow.
  • Responsible for employee performance (disciplining, coaching, counseling).

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.

 

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

 

CERTIFICATES, LICENSES, REGISTRATIONS

Employee must be able to qualify for licenses and permits required by federal, state and local regulations.

 

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.

 

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud.

 

Employee could be exposed to an environment containing unrestricted second hand tobacco smoke.

Something to leave you with

Penn National Gaming is more than you may realize. We have properties throughout the United States and Canada and are embarking on an aggressive growth mode. Our departments and areas of opportunity are ideal for just about any skill set. And our company-wide commitment to making sure our guests smile as much as we do means you’ll enjoy a fun working environment.

 

Now that you have read about who we are, here is your opportunity to see what we're about!

 

   

 

Equal Opportunity Employer

 

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